Intergated communication mix
Hi, this is Mohammad and I am sharing the topic of the integrated communication mix. This consists of the following. ➝ Definition. ➜ Goal. ➞ Overview. ➜ Tools of the promotion mix. ➜. Benefits Definition : IMC is a strategic business process used to plan, develop, execute, evaluated and coordinated, measurable persuasive brand communication programme with the customer, consumers prospect employees and other relevant internal and external audience. Goal : The IMC goal is to short term financial returns and build long term brand value. Overview of IMC *Recognize the business process. *Multiple relevant audiences. *Demand for accountability and measurements of outcomes. Tools of IMC * Advertising. * Direct marketing * Internet marketing. * Public relation * Personal selling. * Sales promotion. Benefits * Cost-effective. * Build trust with your audience. * It builds Internal moral. * It reduces confusion. Thank you