Digital marketing contd

Hi, everyone I am going to share some information about digital marketing concept (Types).

1. Search engine optimization: It was believed 

 that SEO was when the first website was launched in the year 1991. In1994 Alta Vista and Yahoo were started using the SEO. 

Definition

 The particle of the quantity and quality traffic that you earn through the organic result in search engines.
Types of SEO

  • White hat.
  • Black hat.
  • Grey hat.

 Techniques of SEO :
  • On - page.
  • Off-page.

Advantages :
  • Brand awareness.
  • Better user experience.
  • Increase competition.
  • High return on investment.
  • Long term marketing strategy.
  • Help gain high market share.

Disadvantages
  • Hard to test.
  • Slow.
  • High risk.



2. Search engine marketing: Is a form of internet marketing that involves the promotion of websites. By increasing their visibility in search engine result page. This was introduced in mid_19 century.
  • In 1998 the Goto .com changed its name to overture.and offered per click programme.
  • In 2000   google offered an of swords and advertisement on the search engine. 
  • In 2009 both Microsoft yahoo started a programme.
This term was introduced by Danny Sullivan.

Types 

  • Pay per click.
  • Local SEO.
  • Organic SEO.


Advantages 

  • Wide array of application.
  • User-friendly operations.
  • Ultra speed capacity
  • Generation of data in the digital form

Disadvantages

  • Expensive large.
  • Require special training.


Thank you.


I wish that information is helping you to the understand  concept. Please share your comment.

" Continuous learning help you to be unique for others."

Thank you 









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