Digital marketing

Hi, this is Mohammad I am going to share some information about " Digital Marketing ".


Introduction: Digital marketing us also know as 'Internet marketing', ' online marketing', ' web -marketing '.Digital marketing is defined as the promotion of the brand or products through different forms of electronic media.
  
Digital marketing defined as a "form of direct marketing which links consumers with sellers electronically using interactive technologies like emails, websites, online forums and newsgroup interactive television, mobile communications. etc"
                                
   Origin of digital marketing  

The digital marketing can be traced to 1994 when the first banner ad appeared on the first commercial web magazine. HotWired 
Since then, the digital advertising market has evolved and in 1996 the United States market was worth in millions.  After that yahoo search engine adopted the idea of offering to advertise space in there home page.  Another search engine google had launched its advertising platform called Adwords in the year 2000. In 2010 was it is a huge increase in digital marketing.


Digital marketing strategy 

1) Awareness.
2) Interest.
3) Desire.
4) Action.

 Skills  

1) Think
2) Feel 
3) Act.

 Advantages

1.  Global reach.
2. Cost-effectiveness.
3.Improved Conversion result.
4. Measurable results.
5.Best Return of Investment( ROI).
6. Help to target more people.
7.Integrated marketing with mobile technology.
8.  Advanced Analytics.


Disadvantage

1. Dependability of technology.
2. Security, privacy issues.
3. Higher transparency of pricing and increased price competition.
4.World wide competition through globalization.

Types of digital marketing

1.SEO ( Search engine optimization)
2.SEM ( Search engine marketing)
3.PPC ( Pay-per-click)
4.Social media marketing 
5.Email marketing
6.Content marketing
7.Affiliate /Influencer marketing










 Thank you.











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