Intergated communication mix

 Hi, this is Mohammad and  I am sharing the topic of the integrated communication mix.

This consists of the following.

➝ Definition.

➜ Goal.

➞ Overview.

➜ Tools of the promotion mix.

➜. Benefits 


Definition  :

IMC is a strategic business process used to plan, develop, execute, evaluated and coordinated, measurable persuasive brand communication programme with the customer, consumers prospect employees and other relevant internal and external audience.

Goal  :

The IMC goal is to short term financial returns and build long term brand value.

Overview of IMC

*Recognize the business process.

*Multiple relevant audiences.

*Demand for accountability and measurements of outcomes.

Tools of IMC

* Advertising.

* Direct marketing 

* Internet marketing.

* Public relation 

* Personal selling.

* Sales promotion.

Benefits 

* Cost-effective.

* Build trust with your audience.

* It builds Internal moral.

* It reduces confusion.


 Thank you 







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