Green marketing

  Hi, this is Mohammad.  Today iam going to share the topic "Green marketing ". 

Green marketing is all about how we can respect the products and keep our environment  clean in general . Now I we  detail tell about green marketing. 

This post consists  of the following :

→Definition.

→Code green .

→Evolution  of green market.

→ principle of green market.

→Need of  green market .

→Green marketing mix .

→Tools of green marketing. 

 → Green marketing  strategy 

 Defintion

The concept of green marketing was develop by Europeans in 1980's

Green marketing is the marketing of the product 

that are presumed to the environment safety .

Green marketing  also refer to process of producing and selling of the product based on the environmental benefits and their eco-friendly in  nature. 

Green marketing is also know as ecological  marketing  and environment marketing. 


Code GREEN 

G : Generalise in nature .

R:  Remeber.

E: Explore.

E: Ensure.

N: Neturability is important. 

 

Evolution of green marketing 


This are three phase of green marketing 

Ecological .

Environment .

Sustainable. 

Principle of green marketing 

Consumer oriented marketing. 

Customer value marketing.

Societal marketing.

Mission marketing. 

Innovative  marketing. 

Need of green marketing 


Reduce environment damage .

Improve company name and sales of the product.

Create customer awareness.

Company become more accountable while producing te product with out any bad affect to the environment. 

 Green marketing mix 

Product .

Price. 

Place .

Promotion. 

Tools of green marketing 

Strong legal framework. 

Environment  friendly technology. 

Commitment through green thoughts.

Biodegradable material.

  Green marketing strategy 

Green desgin.

Green positioning. 

Green disposal .

Green pricing.

Green logistics. 


Examples : Samsung, Sony .


Thank you 












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